Four Reasons describes itself as a Finnish beauty industry rebel that stands up for diversity. The company renewed the appearance of their Four Reasons Originals product series, and our team got to design and produce a marketing concept as well as an ad campaign following a philosophy of less preaching, more winning.

We wanted to move over from sentimental speeches that have been a trend in beauty industry marketing for years. Instead of focusing on appearances, Four Reasons wants to celebrate our awesome, quirky, fabulous personas as a whole. The concept shows us how hair care can be fun and easy for everyone regardless of one's age or gender.

Stay weird, gorgeous.