Oppi&ilo brand renewal (2020)
CLIENT: SANOMA PRO
ART DIRECTOR : OONA JÄRVINEN
COPYWRITER: EMMA TUOMI
PROJECT MANAGEMENT: ROOSA KETOLA
GRAPHIC DESIGN: BABI BRASILEIRO, JOONAS JANSSON
PACKAGE DESIGN: JOONAS JANSSON
DIRECTOR: PETRUS KOSKINEN
DOP & PHOTOGRAPHY: TEEMU LAUTAMIES
SET DESIGN: JANIC LEINO
VFX AND ANIMATION: OONA JÄRVINEN
GRADE: GRADE ONE
SanomaPro needed an update for their beloved brand Oppi&ilo, which offers educational toys, books, and games for kids. We started an overall brand renewal by determining their target audience and unique selling points and ended up with a new visual identity, updated package design, and studio-produced brand imagery and film.
Our main goal was to build a stronger conception about a series of products that would entertain kids of all ages, and take part in every stage of their childhood from maternity package to elementary school. Growing up with Oppi&ilo products is presented as a journey, and this idea is communicated with wordplays and graphics.
With the studio productions, we wanted to show the world from a kids' point of view. For a tiny learner, everything is a bit miraculous and surreal: small ideas can reach huge dimensions and rockets can actually fly.