SanomaPro needed an update for their beloved brand Oppi&ilo, which offers educational toys, books, and games for kids. We started an overall brand renewal by determining their target audience and unique selling points and ended up with a new visual identity, updated package design, and studio-produced brand imagery and film.​

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Our main goal was to build a stronger conception about a series of products that would entertain kids of all ages, and take part in every stage of their childhood from maternity package to elementary school. Growing up with Oppi&ilo products is presented as a journey, and this idea is communicated with wordplays and graphics.

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With the studio productions, we wanted to show the world from a kids' point of view. For a tiny learner, everything is a bit miraculous and surreal: small ideas can reach huge dimensions and rockets can actually fly.