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PAM
Portraits & Still Life
Portraits of Service Workers (2021)
CLIENT: PAM
AGENCY: SHERPA & KOSKI SYVÄRI
ART DIRECTOR: OONA JÄRVINEN
PHOTOGRAPHER: TUUKKA KOSKI
PRODUCER: ANNI SOUKKALA
PROJECT MANAGER: ROOSA KETOLA
1st AC: MELVIN TORRENS
STYLIST: JUHO PIHLAJAOJA
MUAH: NATASHA SMEE
Sherpa teamed up with Koski Syväri to shoot a series of photographs for PAM, the union of the service sector. The heroic photos salute the service workers showing them in a way we are not used to seeing them. This series was produced during the pandemic when service workers kept society running. Unlike us, they didn't have the option to stay safe at remote work, and also suffered a lot from the consequences of restrictions.
The series includes portraits of real-life service work practitioners and still-life compositions of their working tools.















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