Back to the office! A Finnish pension insurance company Elo planned to promote their services to employers and entrepreneurs with a marketing campaign after the summer holidays in August. With teams members from Wörks we designed a humorous marketing concept and ad campaign that is relatable for all workers, bosses and entrepreneurs who crawl back to their workplace after a nice vacation days.

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The main copy is a word play as the Finnish phrase "TYÖELÄMÄ. PARAS AIKA OLLA ELOSSA." is translatable as both "Working life. Best time to be alive." and "Working life. Best time to be an Elo-member."

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The campaign included radio spots, outdoor advertising, print ads, digital banners, and social media materials.